Last week, Raymond Vijverberg joined a Royal FloraHolland market visit to France, gaining valuable insights into one of Europe’s most important flower markets.
From Lille to Paris, a wide range of businesses were visited, including florists, wholesalers and supermarchées! It was a great opportunity to see how lilies are positioned across different sales channels and to better understand the needs and preferences of French customers.
One thing became clear: quality continues to make the difference. As consumer expectations evolve and sales channels change, there are plenty of opportunities for premium lilies!
A valuable trip with inspiring conversations, new connections and plenty of insights to help us keep developing products that match market demand.
